Archive for the ‘Trade Show Sales’ Category

Discount available on all purchases from industry leading company

Santa Monica, CA – (PRWeb) – September 12, 2007 – ExhibitDEAL, the country’s leading provider of trade show displays, trade show flooring, and trade show accessories, is proud to announce the offering of a new special available to all of their customers. In honor of their 7^th year in business, ExhibitDEAL is offering 15% off of everything they offer on their website.

With this offer ExhibitDEAL continues to offer the very best selection of all the most popular trade show displays, and now at a price that truly can’t be beat. “The last seven years have been great,” Mat Kelly, President of ExhibitDEAL said, “and because of that success, we wanted to offer this great deal to our customers since we couldn’t have done it without them.”

The deal is scheduled to go through September, and ExhibitDEAL encourages everybody to take advantage of it, though Mr. Kelly hinted that the special may continue into October. “We just want to show our appreciation to our customers.”

ExhibitDEAL is an industry leading company in trade show displays, trade show graphics, and trade show accessories. Located in Santa Monica, CA, ExhibitDEAL sends their top quality trade show displays around the country, all of which are made right here in the United States. ExhibitDEAL can be found at: http://www.exhibitdeal.com/ .

Fabric Pop-Up Displays presents top quality, affordable option to customers. Santa Monica, CA (PRWEB) August 31, 2007 — ExhibitDEAL, the leading provider of trade show displays, pop up exhibits, and portable trade show booths, today announces the addition of Fabric Pop-Up Displays to their selection of top quality trade show exhibits at: http://www.exhibitdeal.com/ .

The Fabric Pop-Up Displays offered give an affordable, easy to use option for those looking for a portable display that is quick and easy to set up. With graphics that can be changed via a Velcro attachment, the Fabric Pop-Up Displays are perfectly designed for those that want to be able to change their look as their company evolves.

“These [Fabric Pop-Up Displays are a great option for those looking for an affordable display that they can easily be transported,” Mat Kelly, President of ExhibitDEAL said. “These are perfect for every company, no matter their budget, and can easily be transported, set up, and taken down. They’re the perfect answer to the company looking for an inexpensive solution to their trade show display dilemma.”

With the addition of the Fabric Pop-Up Displays, ExhibitDEAL hopes to corner the market on companies looking for affordable solutions to their trade show displays needs. These trade show displays offer a perfect melding of top quality graphics, ease of use, and affordability that can only be found through ExhibitDEAL and these One Fabric Pop-Up Displays.

ExhibitDEAL is a California based company offering the very best in trade show displays, trade show accessories, and graphics. They are an industry leader in offering top quality trade show displays and accessories that give effective results to their customers.

Contact
Mat Kelly
866-577-3325
http://www.exhibitdeal.com/

Press Contact
George R Perry
Seo Service Company

Santa Monica, CA May 21, 2007 – ExhibitDEAL, the top purveyor of trade show displays, announces to its customers their offering of a trade show graphics department. With this service customers are able to find top end graphics in the same location as their trade show displays, literature racks, and banner stands. “Why go to multiple companies when ExhibitDEAL can be your one stop shop for all your trade show display needs?” owner Mat Kelly was quoted as saying.

The promotion of their graphics department is ExhibitDEAL’s response to growing customer dissatisfaction with third-party graphics departments that don’t understand the requirements for a trade show display.

“Top quality graphics are equally, if not more, important to having a trade show display that will both attract potential customers and stay in their minds long after they’ve left. Unfortunately, many businesses make grave errors when submitting their graphics and don’t get exactly what they’re looking for.” The grave errors Mr. Kelly referred to are a lack of understanding of the requirements for submitting graphics to most graphics departments who themselves lack an understanding of trade show displays.

Mr. Kelly warns that the list of errors businesses commit, which includes sending the wrong graphic size, using the wrong format, picking the wrong colors, and not allowing enough time to have the graphics printed, leads to many companies getting graphics that are less than stellar.

“I see so many companies getting bad graphics because neither the company nor their graphics department understand what is needed for a trade show display. Our [ExhibitDEAL] graphics department has all the right equipment and they’re experts at creating graphics geared towards trade show displays. You can’t go wrong by letting us do your graphics.”

Contact:

Mat Kelly

866-577-3325

http://www.exhibitdeal.com/

Press Contact:

George R. Perry

SEO Services Company

No matter how much money you have in your marketing budget, it seems there’s never enough. From the marketing department at Microsoft to the small nonprofit start-up, there’s always the desire to expand your budget for more effective promotion.

On the surface, trade shows may not seem to be the best use of those marketing dollars. But when you factor in some basic components of effective marketing strategy, such as target audience, immediate one-on-one personal attention and follow-up, there are few marketing strategies that produce such a strong return on investment.

Now, a good marketing plan will include more than just attending trade shows. For maximum exposure in your market, you must have a multi-faceted approach: network marketing, marketing materials, a website and trade show marketing These tools and strategies are just a handful of effective marketing techniques, and generally perceived as the most essential. And while each technique has its strengths, none will give you the return on investment that you will receive from exhibiting at a trade show. (more…)

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your results.

Treating your portable trade show display like your portable office is the key to maximizing your effectiveness at each and every event. The purpose of a trade show is connecting with people, and portable trade show displays enable you to create a space for educating prospects about what your company has to offer and qualifying leads to pitch them for a sale or follow up with them later. (more…)

Most companies spend a good chunk of money on trade show admission fees, the trade show booth, marketing and even generating publicity about their presence at the event.

But when the trade show is over, there is no strategy or accountability for contacting the leads generated from the event. And that, my friends, is like flushing money right down the toilet.

Because we’ve all heard it before, and there’s no need to sound like a broken record, I will simply say this: FOLLOW UP ON YOUR LEADS! Julia O’Connor, a speaker, author, and consultant who is an expert in psychology of the trade show environment does a great job reiterating this point in her article on TradeShowAdvisor.com’s website:

http://www.trade-show-advisor.com/trade-show-job.html

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Six Do’s & Don’ts for Creating Impact

The graphic elements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can go with this idea, and many of your competitors will default to using the company logo for their graphic because it’s easiest. But this works best when you have firm brand recognition, like Apple Computer or a compelling, attention-grabbing logo like Target Stores, or you have a combination of both, like McDonald’s

But if you don’t have that concrete brand recognition yet, there are plenty of alternatives to effectively executing the use of your trade show display graphics. Here are some guidelines you should follow to give you the best chance at getting the results you want.

Do:

Think from the Customer’s Perspective – If a prospect knows nothing about your company, what would you first want them to know or understand about you? And how can you communicate that in your trade show display graphics at first glance? Put yourself in the customer’s shoes – most of us know from Marketing 101 that if you don’t get the customer’s attention in a few seconds, you can forget it. So, don’t waste their time – make them feel grateful that they stopped to talk to you. (more…)

When planning to participate in a trade show, how often to you really think about safety and security? Exhibitor Online’s Candy Adams reviews potential risks in her article, “Trade Show Safety and Security.” From splitting the contents of her wallet between two pieces of luggage to making sure you safely set up your trade show display, she covers common vulnerabilities and how to protect yourself, your staff and your equipment during the next trade show that you visit.

Trade Show Safety and Security
By: Candy Adams

From airports, to the hotel, to the show floor itself, exhibit managers face threats to safety and security at every step of the trade show experience. Because much of what we do, and exactly how and when we do it, is not within our personal control, planning safety and security for ourselves, our staff, and our exhibit property isn’t something we can leave to chance.

Personal Travel Safety
What would you do if your wallet, containing all your cash, traveler’s checks, credit cards, and ID, was stolen going through the security checkpoint at the airport? This exact scenario happened to me a few years ago on a two-show road trip.

I now split my cash and credit cards between two pieces of carry-
on luggage whenever I travel. I also keep a photocopy of everything in my wallet on file at home, just in case I have to report the loss or theft of my credit cards or ID.

But simply arriving safely is only half the battle. Be aware of scams at gas stations near airports where travelers typically refuel rental cars. One thief will set up a distraction as you pump gas, and another will grab your purse or wallet from the opposite side of your car.

When checking in to your hotel, be sure the desk clerk doesn’t ann-ounce your room number in front of other guests. If this happens, request a room reassignment.

Read the rest of Trade Show Safety and Security.

The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative to get exposure for your company – but if you are not paying close attention to the details of your trade show display, you are missing an opportunity to showcase your company above the competition.

Your trade show display creates a backdrop for you to meet new prospects and hopefully lay the foundation for a lucrative relationship with them. When a trade show attendee stops by your exhibit, they are stepping into your portable office, and you are offering a snapshot of what your company is about. If you want to keep a prospect in your trade show booth for more than a couple of seconds, you must be able to quickly establish trust – and projecting a polished, professional image, combined with a personable staff, sets an excellent foundation of trust.

(more…)

Prepping for a trade show and following up after can lead to lucrative results. But you have to implement effective strategies to get there. Email is one avenue to do that, as outlined in the article below.

Maximize Your Trade Show Investment With E-Mail

By Karen Gedney

“Build it and they will come” doesn’t necessarily apply to your trade show booth. In her book “Trade Show and Event Marketing,” Ruth P. Stevens writes, “Trade show marketers often get so preoccupied with designing and building their booths, they can forget to concentrate on driving qualified traffic.” (more…)