Archive for the ‘Exhibit Deal News’ Category

Four tips to helping your trade show booth succeed at your next trade show.

It certainly doesn’t take long for those owning or even starting a business to discover that what you read in textbooks doesn’t necessarily apply to the real world. When invoices aren’t getting paid on time, ads aren’t consistently bringing in customers and sales aren’t continuously rising, it’s no surprise when imaginary hands go up and the questions start rolling. The bottom line– it’s a lot harder than it looks. Obstacles are indeed inevitable and the possibility of failure is just one of the harsh realities of owning a business; but on a more positive note, trade shows provide an excellent opportunity to market your products and services.

Depending on how you develop and execute your plan, trade shows can either be highly effective or of little to no use. Many entrepreneurs have a habit of getting stuck in a comfort zone; focusing on only one or two marketing tactics and essentially putting all their marketing eggs in one basket. However, it’s a no-brainer that the more successful entrepreneurs are those who implement “dozens” of tactics and techniques to draw their clients in. Avoid falling into the same habit by finding out how you can get the most benefit from a trade show. When your marketing attempts have been less than successful, how can you step your game up? With the ultimate goal of gaining new business through your trade show booth, how you go about marketing yourself that will make all the difference.

More business marketers are using trade shows to generate leads these days and the biggest problem that these marketers face is the inability to generate enough leads for their sales force. As we know, trade shows are designed to allow entrepreneurs to meet many potential customers face-to-face and make a good impression in a relatively short amount of time. They can be a very valuable part of your marketing strategy– if done correctly, allowing you to effectively generate new sales leads and promptly deliver your message to your target markets. When you are armed with just a few insider trade show secrets, you’ll be surprised at how magnificently your trade show investments will pay off. The key is planning a strategy that starts months before the show and proceeds throughout the vital follow-up stage after the show is over. There are four crown components to achieving trade show success.

Secret #1: Use Pre-Show Marketing to Gain Leads Through Your Trade Show Booth

You may be wondering, “What’s the point in marketing ‘before’ the show if that’s what the show is about in the first place?” The answer can be as plain as throwing a party without first handing out the invitations, then wondering why hardly anyone shows up. You’ll need to let your prospects and customers know that you’ll be exhibiting and what’s in it for them ahead of time in order to direct that pre-qualified traffic to your trade show booth. The best visitors to your trade show display are those who are already interested in what your company can offer them. Remember, they’ll be hundreds of other exhibitors that you will be competing with for the attention and business of the show attendees.

• Know your target audience. Find out who your most important clients and prospects are.
• Use all methods available to contact them before shows. Use a combination of methods such as emails, direct mail postcards, newsletters, personal calls, and “lumpy mail”; it’s only human nature to enjoy receiving gifts, so adding in a little curiosity could certainly get your message through.
• Timing is important. Deliver your message early enough for your prospects to mark the date to attend, but not so early that you risk them forgetting. What works best is a contact several weeks before the show and another one a week before it.

Secret #2: Draw Attention! Make Your Trade Show Display Work For You

It’s important that your trade show booth covers enough ground about your business so that people can size it up in one glance. Not only should you focus on making a good impression, but leaving a lasting one as well. A booth that is dressed for success in both appearance and personnel will attract as well as create a pleasant and memorable experience for your visitors. Use your logo consistently; for example, backdrops, rugs and banners to enhance it as much as possible. The use of colors, shapes and graphics also contribute to the visual effect quite well. Be creative, but as long as your trade show display is attractive, well lit and informative with friendly smiles, success in capturing attention will be high.

Although locations near the entrance and prime corners are highly sought after, consider the potential traffic in areas close to entertainment or restrooms. It would also be wise to consider who will be on either side of you. You’ll want to avoid direct competition.

• Try to look at your trade show booth from your prospects perspective. Is the atmosphere welcoming? Does your trade show display attract attention so that they’ll want to know more?
• Prepare to answer any possible questions knowledgably. Provide resourceful information such as pamphlets, catalogues, samples and promotional products for them to take along.
• Leave them with something unique to remember you by. Create a good personable energy so that once they walk away, they will remember you positively and want to do business with you.

Keep in mind: A cheap looking trade show display or promotional product giveaways will speak volumes about your business.

Secret #3: The Two Post Show Marketing Musts

There are two very important things that most companies fail to do effectively after a trade show:

1. Following through on the leads generated
2. Continuing to market to those leads regularly

Post show marketing should begin with a call to your clients and prospects as soon as possible. They have already done their part by coming to your trade show booth. It normally takes anywhere between 5 to 10 contacts with a prospect before you establish enough credibility for them to do business with you. Continue to contact them on a monthly basis through a series of newsletters, calls or another marketing method.

Secret #4: Choose The Right Promotional Products

Trade shows are renowned for being that place to pick up freebies, but some classic issues for those companies providing them are:

• Will people remember who gave it to them?
• Are the items useful?

This is why it is imperative to consider the retentive lifespan of your gift. How do you know anyone will actually use your item out of all the others received? That answer is simple; the chance of that stress ball, keychain, or chocolate bar ever being used after the show is low. That is why your best bet would be choosing useful gifts that communicate your company’s message. Again, be creative and try your best to think outside the box.

Seize The Opportunity: Have Fun!

Trade shows are perfect opportunities to meet new people and sharpen your selling skills, all while building your own morale. Remember that energy, just like confidence, radiates. Be contagious! If you’re having a good time, the people visiting your booth will too and therefore be more inclined to do business with you. By implementing these few, simple techniques, you’ll certainly gain the edge you need to succeed.

About the Author

Mat Kelly is the president of ExhibitDEAL, a leading environmentally friendly provider of Trade Show Displays, Banner Stands, and Green Trade Show Flooring. They can be found online at: http://www.exhibitdeal.com .

Leading Trade Show Displays company recognized for going Green

Santa Monica, CA – (PRWeb) – February 15, 2008 – ExhibitDEAL, a leading provider of trade show exhibits and accessories, is proud to announce their appearance on the NBC series “Eye on America”. 

The episode, which focuses on companies with Green and Sustainable practices, will show how ExhibitDEAL has continued to be an industry leader while lowering their carbon emissions through selling their products online and recycling the few natural resources they do use such as office supplies and ink cartridges.  ExhibitDEAL’s feature on “Eye on America” will air in April.  Check your local listing for exact dates and times.

“We’re very proud to be recognized for doing our part for the environment,” Mat Kelly, president of ExhibitDEAL said.  “It’s good to know that what we’re doing is making a difference and we hope that other companies will take notice and follow suit.”

Aside from selling their products online and recycling, ExhibitDEAL also offers a line of Green Trade Show Flooring.  Most of their employees ride bicycles to work, and instead of disposable cups and coffee stirrers, they use travel or ceramic mugs and silverware.  All of this, coupled with their online practice of their transactions, set-up instructions, and artwork specifications all being digital, have produced a company that continues to grow without continuing to take a toll on the environment.

About ExhibitDEAL

ExhibitDEAL is a Santa Monica based trade show exhibit company.  They offer environmentally friendly Point of Purchase Displays and flooring, as well as literature racks and banner stands.  A pioneer in going green in the trade show display industry, they can be found online at:  http://www.exhibitdeal.com .

Contact

Mat Kelly

http://www.exhibitdeal.com

866-577-3325

Press Contact

George R Perry

SEO Company

POP Displays great for trade shows and as sales booths

Santa Monica, CA – January 23, 2008 – Continuing to offer the very best trade show displays, booths, and accessories, ExhibitDEAL is happy to announce the addition of Point of Purchase Displays to their already impressive selection of trade show products.  ExhibitDEAL can be found online at:  http://www.exhibitdeal.com .

Offering a line of over 200 new, top of the line POP Displays, ExhibitDEAL is one again showing why they are an industry leader for trade show booths and exhibits.  An excellent choice for both trade shows and as sales booths in office buildings, malls, and outdoor venues, POP Displays are quickly growing in popularity with an increase in the number of options available to customize the display to the needs of the owner.

“These are great, new, fun [POP] Displays and we’re very excited to be adding them to our line,” Mat Kelly, President of ExhibitDEAL said.  “They’re perfect for those that already have a trade show display and want to give their business that extra nudge, or those just looking to branch out into new areas.  There really is a POP Display for everybody and every business.”

Since 2000, ExhibitDEAL has been leading the industry with trade show displays and booths that are on the cutting edge of style and material trends.  Their selection of trade show exhibits and accessories, which include banner stands and literature racks, is second to none, and their continued commitment to the environment is clear by their selection of Green Trade Show Flooring, all of which can be found on their website:  http://www.exhibitdeal.com .

Contact

Mat Kelly

866-577-3325

http://www.exhibitdeal.com

Press Contact

George R Perry

SEO Services Company

Trade show display company starts offering environmentally friendly trade show flooring

Santa Monica, CA – November XX, 2007 – ExhibitDEAl, a leading provider of trade show displays, trade show flooring, and other trade show accessories, is proud to announce the addition of environmentally friendly trade show flooring to their selection of trade show displays and accessories that can be found on their website at:  http:///www.exhibitdeal.com .

In light of so many companies going “Green,” NBC most recently aired episodes of their hit shows The Office and 30 Rock, along with others, featuring story lines centered around environmental awareness, the demand for companies both small and large to be more environmentally aware is on the rise.  With that in mind, ExhibitDEAL has begun to offer a line of environmentally friendly trade show flooring that is of the same quality expected from the industry leading company, but has a lower impact on the environment as a whole.

“We’re very proud of this product,” Mat Kelly, president of ExhibitDEAL said.  “We always want to offer the best product to our customers, but being able to offer trade show flooring that’s environmentally responsible while still being a great addition to a trade show display is a winning situation for us [ExhibitDEAL], our customers, and, most importantly, the environment.”  While Mr. Kelly wouldn’t comment on whether there would be other “green” products featured in ExhibitDEAL’s product list, he was quick to point out that they are doing their part to be more eco-friendly while still offering top level products to their customers.

As the public demands that the companies they deal with be more environmentally aware, companies like ExhibitDEAL, NBC, and Universal Studios are responding by producing shows with environmental themes, broadcasting without the use of any unnecessary lights to conserve electricity, or by offering their clients trade show flooring that is of the same high quality that they’re used to, but without the same impact on the environment.  It’s believed that companies like ExhibitDEAL, NBC, and Universal are just the first in what will more than likely be many companies that offer environmentally friendly products, services, and entertainment to meet the growing demand.

About ExhibitDEAL

ExhibitDEAL is an industry leading provider of trade show displays, trade show flooring, and accessories such as literature racks and banner stands.  Their commitment to not only their customers but to the environment is evident in their expanding line of products that are not only of the highest quality, but present a low impact on the environment.

Contact:

Mat Kelly
866-577-3325
http://www.exhibitdeal.com

Press Contact:

George R Perry
SEO Services Company

Hybrid trade show display is quickly becoming most popular product on the market

Santa Monica, CA – October 17, 2007 – ExhibitDEAL, the leading trade show display company, is happy to announce the addition of Alumalite Hybrid Displays to their line of quality trade show displays, trade show graphics, and trade show accessories which can be found at:  http://www.exhibitdeal.com .

The Alumalite Trade Show Displays are quickly growing in popularity due to their hybrid status.  Not a true pop-up display, the Alumalite Hybrid Displays consist of a backwall display with numerous optional accessories, including:  monitor mounts, counter systems, and literature racks.  The ability to add components to the trade show display after setup, adding to its flexibility, is one of the many reasons that the Alumalite Trade Show Displays are growing in popularity exponentially.

“This is a great product that we’re so happy to be adding to our product list,” Mat Kelly, president of ExhibitDEAL said.  “This is the perfect trade show display for somebody that wants to be able to customize their display for different locations and events.  The flexibility of it [the Alumalite Hybrid Display] is really quite spectacular.”

About ExhibitDEAL
ExhibitDEAL is a leading provider of trade show displays, graphics, and accessories.  Their product line includes Alumalite Trade Shows, Entasi Tension Fabric Displays, and Fabric Pop-Up Displays, as well as literature racks and banner stands.  Their entire line of products can be found at:  http://www.exhibitdeal.com .

Contact:
Mat Kelly
866-577-3325
http://www.exhibitdeal.com

Press Contact
George R Perry
SEO Services Company

Discount available on all purchases from industry leading company

Santa Monica, CA – (PRWeb) – September 12, 2007 – ExhibitDEAL, the country’s leading provider of trade show displays, trade show flooring, and trade show accessories, is proud to announce the offering of a new special available to all of their customers. In honor of their 7^th year in business, ExhibitDEAL is offering 15% off of everything they offer on their website.

With this offer ExhibitDEAL continues to offer the very best selection of all the most popular trade show displays, and now at a price that truly can’t be beat. “The last seven years have been great,” Mat Kelly, President of ExhibitDEAL said, “and because of that success, we wanted to offer this great deal to our customers since we couldn’t have done it without them.”

The deal is scheduled to go through September, and ExhibitDEAL encourages everybody to take advantage of it, though Mr. Kelly hinted that the special may continue into October. “We just want to show our appreciation to our customers.”

ExhibitDEAL is an industry leading company in trade show displays, trade show graphics, and trade show accessories. Located in Santa Monica, CA, ExhibitDEAL sends their top quality trade show displays around the country, all of which are made right here in the United States. ExhibitDEAL can be found at: http://www.exhibitdeal.com/ .

Santa Monica, CA May 21, 2007 – ExhibitDEAL, the top purveyor of trade show displays, announces to its customers their offering of a trade show graphics department. With this service customers are able to find top end graphics in the same location as their trade show displays, literature racks, and banner stands. “Why go to multiple companies when ExhibitDEAL can be your one stop shop for all your trade show display needs?” owner Mat Kelly was quoted as saying.

The promotion of their graphics department is ExhibitDEAL’s response to growing customer dissatisfaction with third-party graphics departments that don’t understand the requirements for a trade show display.

“Top quality graphics are equally, if not more, important to having a trade show display that will both attract potential customers and stay in their minds long after they’ve left. Unfortunately, many businesses make grave errors when submitting their graphics and don’t get exactly what they’re looking for.” The grave errors Mr. Kelly referred to are a lack of understanding of the requirements for submitting graphics to most graphics departments who themselves lack an understanding of trade show displays.

Mr. Kelly warns that the list of errors businesses commit, which includes sending the wrong graphic size, using the wrong format, picking the wrong colors, and not allowing enough time to have the graphics printed, leads to many companies getting graphics that are less than stellar.

“I see so many companies getting bad graphics because neither the company nor their graphics department understand what is needed for a trade show display. Our [ExhibitDEAL] graphics department has all the right equipment and they’re experts at creating graphics geared towards trade show displays. You can’t go wrong by letting us do your graphics.”

Contact:

Mat Kelly

866-577-3325

http://www.exhibitdeal.com/

Press Contact:

George R. Perry

SEO Services Company

With so many trade show display companies vying for your business, how do you decide which one to go with? They all seem to offer similar products, so choosing the company with the most affordable trade show displays seems the logical choice, right? Not necessarily.In the world of trade show displays, you get what you pay for. While well-designed websites give the illusion that every company is selling quality trade show booths, once you look closer you’ll find a wide range of quality from company-to-company. Unfortunately, the uninitiated may not to be able to assess their options without professional advice.

“Buying a trade show display is not an every day occurrence for most people, and they can’t be expected to know what questions to ask,” comments Mat Kelly, owner and founder of exhibitDEAL, a wholesaler of high-end American-made exhibits. “Unfortunately some companies take advantage of that inexperience. That’s why I’m committed to educating consumers. I want to make sure they’re making the best possible decision for their investment.”

In shopping for a trade booth display, asking questions upfront about quality, delivery, customer service and support, and guarantees will quickly separate the cheap from the quality products.

Quality Displays

There’s a huge difference between imported and American-made exhibits. Trade show display exhibits imported from China, while affordable, are inferior to American-made exhibits in nearly every way:

• They do not offer a warranty.
• Imported booths are poorly constructed with low-grade construction materials, plastic shelving and fewer channel bars that make them less stable.
• There may be as few as three booth fabrics to choose from; while exhibitDEAL offers dozens of colors.
• The lighting system is illegal in Las Vegas.
• Carrying cases are less durable and present a far greater risk that the exhibit will be damaged during shipping.
• The materials the graphics are printed on, as well as the protective laminate, are considerably thinner than their American counterpart – meaning they easily crease.

Kelly admits, “I, too, considered selling imported trade show displays. But every sample I’ve ever received was so far below my quality standards that I shipped them back. You just can’t beat American-made exhibits.”

Word of advice: It will save you money in the long run to buy an American-made portable display that’s built to last, especially if you will be shipping it.

Delivery Time

Don’t be fooled by companies who advertise “same day shipping of frames” for imports. That does not take into account shipping time as well as the time it takes to manufacture and deliver the booth graphics. Imported displays take 2 to 3 weeks. American-made exhibits can be delivered in about 5 days.

Here’s another point to consider: if an imported booth breaks, it will take longer to be fixed or receive replacement parts. That’s food for thought, considering their quality deficits.

Word of advice: Make sure you get a specific delivery date in writing.

Full-service Support

Unless you have your own graphic design department, you’ll need to outsource the design for your booth. Companies who sell imported display exhibits do not offer these services. You see, these low-end wholesalers are not the established companies you may think they are. In fact, many of these “companies” are just one or two people working out of their home with limited resources.

On the other hand, quality trade show booth wholesalers, like exhibitDEAL, offer a suite of services. As a full-service company, exhibitDEAL has a staff of professionals specially-trained in exhibit design. Another bonus: even if you provide your own artwork, the exhibitDEAL staff is able to troubleshoot potential problems and make changes for you on the fly.

Word of advice: Go with a company that offers all the services you’ll need.

Satisfaction Guarantee

Low-end wholesalers do not offer a satisfaction guarantee, or if they do, it is chock full of provisos and there’s usually a “restocking fee” for returned materials. That doesn’t instill a whole lot of confidence, does it?

exhibitDEAL approaches customer relationships differently. They offer a 100% Money-back Guarantee – no questions asked. “We’re the good guys in this business and we’re here to stay,” explains Kelly. “If a customer is unhappy for any reason, we’ll do whatever it takes to please them, even if that means a complete refund.”

exhibitDEAL is also a member of BBBOnline, the foremost best business practices organization that monitors internet commerce. Participation is voluntarily and BBBOnline has rigorous standards that must be met before an e-tailer is approved by them.

Word of advice: Read the fine print.

Customer Service

Everything looks great when you’re ordering from a professional-looking website. Unfortunately, you never really know what you’re getting until it arrives. And by then, it’s too late.

“There are a lot of trade booth importers who put up a great looking website and ‘presto’ they’re in business. What most people don’t realize is that they are inexperienced and poorly funded,” explains Kelly. “We see these guys come and go all the time.”

In the end, it comes down to Customer Service. exhibitDEAL owner Mat Kelly is able to offer top-notch service because he’s been in the business for the past decade, owning his own company for the last 7 years – and he plans to remain in the business for years to come.

Kelly concludes, “Bottom line, I want every customer to make the right choice for their needs, whether that’s exhibitDEAL or another company. I just want to help them ask the right questions when shopping for trade show displays.

New facility offers location to browse company’s trade show products.

Santa Monica, CA (PRWEB) August 9, 2006 — ExhibitDEAL, the original exhibit wholesaler, recently announced the opening of a retail showroom featuring the company’s products for trade show exhibits. Located at 1119 Colorado Avenue, the facility is open Monday through Friday, from 8 a.m. to 5 p.m. PST. For more information, visit http://www.exhibitdeal.com/showroom.html.

At 2,500 square feet, the showroom is located near 3rd Street and Promenade in Santa Monica. Before building a physical location, the company already had a successful online store where customers could purchase materials for trade show events. While the site is often an efficient option for many, Mat Kelly, owner of ExhibitDEAL, says some customers are not comfortable purchasing such high-end marketing materials on the Internet. (more…)