Archive for December, 2006

There’s only a small percentage of businesses in the marketplace with firm brand recognition like Oprah, Microsoft, McDonald’s, Starbucks and Amazon.com. While the hefty marketing budgets of these behemoths is impressive you can promote your company and get your piece of the pie with a considerably smaller - even miniscule - budget. From advertising to how you execute your trade show display, there are low-cost and effective alternatives to traditional marketing strategies that create impact.

The first step is to focus your marketing efforts (otherwise known as target marketing). A topic that has nearly been discussed to death, target marketing is essential for just about every company, no matter how large or small. You don’t see advertisements for Oprah’s show on ESPN because that’s not her target market. And while a household name like McDonald’s appeals to almost everyone, their advertising efforts tend to be targeted toward specific marketing trends. Their latest marketing campaign is focused on the youth market that, these days, have much more of their own money to spend than the youth market of yesteryear. (more…)