How to measure the profitability of your face-to-face marketing investments
►Ebook: Result Driven Events & Exhibits.
Although the purpose of every investment is to obtain a return, not all investments are created equal. Namely, face-to-face marketing efforts and expenses can be a bit tricky when it comes to calculate an ROI.
To help you with such task, in this ebook you’ll discover why the crucial issue in the industry is proper planning and measuring; and, you’ll learn an easy way to crunch your numbers effectively, execute timely and harvest abundantly.
- ► Get a handle on the key performance indicators you need to watch when investing in a trade show display.
- ► Learn to plan for ROI and to measure impact from unexpected sources.
- ► Get a new perspective of your sales numbers by widening your focus.
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